Sunday, November 13, 2011
Bar of the Week: Madecasse 63%
Hungry for a chocolate that'll make you feel as good as it tastes? Then give one our Madecasse bars a try!
The company was founded by two former Peace Corps volunteers who leveraged their experience in Madagascar to start a chocolate company that trades directly with rural farmers. Even more unusually, Madecasse chocolate is made in Madagascar itself; as Madecasse's website notes, "85% of the world’s cocoa comes from Africa. less than 1% of chocolate is made there." By basing their operations in Madagascar, Madecasse ensures that more of its profits stay in the country. Although Madecasse isn't certified "fair trade", the company estimates that localized manufacturing has even more benefits for its farmers than would certification alone.
Our bar of week is Madecasse's "sweet & smooth" 63% bar, a rich-textured dark chocolate with a softened take on the notes of cherry and citrus so characteristic of Madagascar. Come by for a sample on Saturday, November 19th.
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