Wednesday, July 25, 2012

Help Fund a Rogue Way of Making Chocolate

Colin Gasko
As many of our regulars know, Colin Gasko, founder and chocolate maker of Rogue Chocolatier, makes some of our favorite chocolate. If you follow Colin's tweets you know he is a perfectionist, obsessed with the art and science of making craft chocolate from cacao beans. You probably also know that he likes eclectic music. But did you know that Colin has developed a "rogue" way of making chocolate?

His new process for milling and conching cacao beans will improve his chocolate's flavor, aroma and texture while also increasing his production capacity by 50%. For those of you Rogue devotees who have had to wait for Colin to make enough chocolate to fill our shelves and satisfy your demand, this should be good news!

While Colin is long on chocolate passion and expertise, he's short on capital. He's harnessing the passion of his customers to raise $20,000 through crowd funding site, Kickstarter. If you're not familiar with Kickstarter, it's a platform for entrepreneurs, artists or anyone with a creative project to get funding from anyone interested in their project. In return, donors receive unique benefits at different donation levels. However, there's a catch. If the project isn't fully funded (e.g., Colin doesn't meet his goal of $20,000), Rogue Chocolatier receives nothing. Zilch. Bupkis.

The onus is on us to make sure Colin reaches the $20,000 mark! Colin has set up a wide range of donation levels that begin at $10 and go as high as $5,000, with lots of levels and rewards in between. We're throwing in a sweetener (cane sugar only) to make it even better for our customers.

Rogue Single-Origin Bars
Pledge $125 or more to the Rogue Chocolatier Kickstarter campaign and you'll receive an invitation to an exclusive launch party in Seattle to celebrate Colin's new chocolate. The only way to receive an invitation to this party is to pledge at least $125. Make sure you don't miss out on an exclusive gathering of the chocolate cognoscenti who, like you, are passionate about craft chocolate made from the finest single-origin cacao.

We look forward to seeing you at the Rogue Chocolatier launch party this Fall!

Happy chocolate tasting,
Chief Chocophile

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